7 Types Of Colleagues Found In Every Successful Organization

Pursuit of Happyness is an iconic movie which was released in 2006. It has been 10  years since it released, but never fails to inspire the viewer. It fills the person with a determination to fight for their dreams irrespective of the hindrances that come along.

Based on a true story of Chris Gardner, a man who loses everything , but manages to get everything because of his perseverance. They show how Chris and his son battle a period of homelessness selling medical bone density scanners while being enrolled in an internship as a stock broker.

Here are the important things that every entrepreneur can take from the movie:

1. Be ready for extreme hardships:

We’ve seen in the movie that Chris Gardner goes through numerous hardships. Whether it comes to selling his bone density scanners or taking up an internship while managing to take care of his son and provide for him. He doesn’t lose his determination even when everything seems bleak. It’s important not to give up and go on and try to overcome the problems that we come across, daily.

2. Aim for the stars

Always aim high! Believe in yourself and everything can be conquerable. Chris Gardner took a chance and went for an option of interning as a stockbroker where only one person at the end would be given a job! He took a chance when the odds were against him and proved that all you need is an opportunity to achieve things when you set your heart at it.

3. Put In all the effort

When you want to achieve something make sure you give your best shot. A half hearted attempted is a good as not giving it a try. Chris Gardner has many close calls, where anyone else would have given up. He even fixes a bone density scanner at the homeless shelter to make the ends meet.  He has proved that if one wants anything eagerly in life, they should work as if their life depends on it.

4. Never let anyone’s judgement cloud your decision

Do not forget to believe in yourself, even if everyone gives up on you. Your decisions should be made on the basis of your logic and intuition rather than someone else’s judgement. Chris does not give up on the internship even when his wife leaves him. Instead he gets even more determined to succeed. Listen to your heart and no one else’s opinion. Immerse yourself in your dream idea!

5. Never show signs of weakness

Always show your strengths. The moment you do that, everything will fall into place. Fear is the toxin, hope and belief is the antidote. Chris always greeted everyone on a positive note and did not even flinch when he has to shell out his last 5$ to pay for executives cab fare. Quick thinking and how you transform your weaknesses into strengths is what matters eventually.

Chris Gardner’s remarkable achievements show that no matter how many obstacles you face, the rules for success are the same for everyone. If you follow the rules, no matter how difficult it gets, you will reap the reward of your own “Pursuit of Happyness.”

What’s better than doing the job that you love and getting paid for it? That’s the life of a freelancer. You get the best of both the worlds where you get to mix passion and profession together. Freelancing is no magic, you can either be an individual with your own website or a part of a team who has been taking up projects from various clients for over a period of time.

If you are a freelancer and are wondering about the next steps to make it successful, here are some strategies that we think will help you make it a long term career.

1. Create a checklist of your deliverables:

The first step to promote your freelance career is to list down your skill set in the order of strength. It can be writing, graphic designing, creating video content or anything else that you think is your forte. Once you have this list ready, your reality will be in front of your eyes. The strengths can eventually result into a niche market of your own, via freelancing.

2. Make sure your content reaches your target audience:

In today’s world identifying your potential client, plays key while marketing for the freelancer. In order to ensure this, make sure that your content is shared on all the social media platforms. For example, if you have created a video make sure you maximize it on YouTube, Facebook, Twitter and other relevant social media platforms. With this you can increase the visibility of your content and influence them with your content.

3. Do not forget to focus on e-mail marketing:

E-mails are the best way to reach the correct target audience. The click through rate might be less compared to other social media platforms but around 90% of the audience using e-mails check it daily. People sign up for various sites knowing that they would be receiving mails from that particular website. It is the easiest way to cover a large network area. If you are a little shy or lack the opportunity to connect with the right market, cold emailing will be the best way to reach out to your target.

4. Maintain your website traffic and Inquiry section efficiently:

The easiest way for people to contact you is through the inquiry section on your website. Do respond to inquiries as soon as you can as this will uplift the credibility of your brand. Along with that make sure Search Engine Optimisation and Search Engine Marketing for your page/website is up to mark. As they say, optimizing the page is better than being lost somewhere amidst millions of similar searches.

5. Get referrals from your clients:

Referrals provide authenticity to your work. Word of mouth is better than any other form of marketing. Use it as an advantage and get credibility for your work. Effective relationships are built over a period of time. They not only enable you to reach out to your potential clients, but also motivate you to perform better. Do not hesitate to get testimonials from clients you’ve delivered great service to!

Using these strategies will prove beneficial for kick-starting your freelancing career. If you are ready and confident about your freelancing skills, it’s time to implement these strategies in reality!

The Coronavirus pandemic has affected business in ways beyond imagination. Market experts have estimated that COVID-19 will cost the global economy a whopping $2.7 trillion. This has not only scared businesses and marketers out of their wits but makes them ask – what to do next?

Unless you are in the business of essential products and necessity items, you need to change the way you have been marketing your brand.

Here’s a set of marketing guidelines for those trying to stay afloat in the present economic landscape.

Be agile.

Businesses that can adjust and adapt to the restrictive environment will be the ones to stay ahead of the others who fail to change their strategies. Just because you cannot serve your customers in person, doesn’t necessarily mean you stop serving them altogether. Include free services or change how you deliver. Abide by the hygiene practices issued by health authorities. If you are an offline business, now is the time to switch to online and be available 24/7.

Focus on paid ads.

With customers increasingly turning to online modes of information and entertainment, this is the right time to jump into PPC advertising and other paid digital campaigns to capture traffic and conversions. Cost Per Click rates are down, and this leaves room for marketers to make the most of the opportunity. Exploit the reduced competition and scoop up the market share, while others are pulling themselves out.

Offer flexibility of payment and services.

If you are in the retail business, (not necessarily in essential goods) and have managed to retain/acquire customers, offer the flexibility of payments to make it convenient for them in this tough economy. This helps you retain loyalty as well as ensures a consistent flow of customers by easing their payment plans. If you are in tech-based or SaaS services, offer more informative and educational training to your customers. With people losing jobs and looking for newer opportunities, such offers make for a good gesture and help them stay connected to your business.

Expand your social outreach

This is the perfect time to stay connected with your customers through social media and digital channels for information and support. Harness the power of interactive content, instant updates, and entertaining resources to interact with your customers/clients. This will make them feel included in your business even when you are not working in full capacity and would go a long way is your brand awareness and outreach.

Along with the above, remember:

Do not panic and make a hasty marketing strategy if there is a sudden shift in the market. Always use the available data and analyze your next move.

Do not game the market. Stock buying from wholesalers and reselling them at a hiked price might work in the short run but won’t be sustainable or become a legit business strategy.

Do not go silent on your customers. Always stay connected and let them know that you are present and striving to be in the business.

As COVID-19 continues to turn the world economy topsy turvy, businesses must make the most of every possible resource and avenues to make themselves heard and seen.